Long tail keywords are the obscure and related terms that consumers and businesses use to find your offer. They are usually at least 4 words long and are very specific. Targeting longtail keywords can drive search traffic and can increase affiliate commissions.
Most offers receive the majority of their search engine visitors through long tail keywords. Therefore focusing on long tail keywords will lead to an increase in the number of visitors from search engines to your offer.
Long tail keywords have low search volumes but they convert higher than general and popular keywords. This makes it possible to make more commissions from less search engine queries and traffic.
Because most affiliate marketers ignore long tail keywords, there is usually low competition for these keywords. Therefore, the cost and time needed to rank high for long tail keywords are lower than generic keywords. This makes it easier to earn high search engine rankings for long tail keywords.
Long tail keywords do not get a lot of traffic. They may generate only 5 - 100 search queries per month. In order to generate sufficient commissions you must build a list containing hundreds of long tail keywords.
Another strategy is to promote high performing offers which generate high payouts and produce high conversions. You may get less search queries but higher payouts and conversions will compensate for lower traffic.
Longtail keywords can be very lucrative and has many benefits. No affiliate marketer should operate without using long tail keywords to drive traffic. Implementing long tail keywords should be a part of every marketer's affiliate marketing strategy.
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