Keyword Buying Cycle Increases Conversion and Commissions for Super Affiliates

Understanding how people use keywords in their buying decision is crucial for affiliates to build successful campaigns. You need to know where searchers are in the buying process and what keywords they are using during each step of the keyword buying cycle.

People tend to conduct multiple searches for a particular offer before they make a purchase decision. This process of consumers refining keywords over time is what's known as the Keyword Buying Cycle.

The Keyword Buying Cycle, also known as the Search Buying Cycle, identifies the types of keywords that consumers and businesses use to research and purchase on the Internet. There are three types of keywords in the Keyword Buying Cycle.

1. Browse Keywords
2. Compare Keywords
3. Buy Keywords

Browse keywords are general keywords that are used to find more information and options about a general category or sub-category of offers. These keywords are usually made up of one or two words and they are very competitive because of their high search volume. Pay per click and lead capturing offers work best for Browse keywords.

Browse Keywords Examples:

• Computers
• Desktops
• Laptops
• Computer Accessories
• Computer Peripherals

Compare keywords are brand and feature specific keywords that are used to compare offers within a sub-category. Compare keywords are usually made up of three to four words and there is less competition for these keywords than Browse keywords. Action and sales based affiliate offers work best for Compare keywords.

Compare Keywords Examples:

• HP Laptop
• Cheap Dell Desktop Computer
• Best Gaming Computer
• Review Sony Notebooks
• Workstations under $1000

Buy keywords are offer and action specific keywords that are used in the final buying decision. Buy keywords are usually made up of four or more keywords and they have the least competition. Sales and coupon based affiliate offers work best for Buy keywords.

Buy Keywords Examples:

• Buy Dell Vostro Laptop
• iPod Nano coupon code
• Sony Vaio Free Shipping
• HP Pavilion Slimline s3500z
• Purchase MacBook Air Notebook

Successful affiliates know how to match the correct type of keywords with the right offer. Understanding and considering the Keyword Buying Cycle will help you target prospects and generate better conversion rates.