Article marketing is a powerful internet marketing strategy that can drive short-term and long-term traffic to your site. A properly written article can drive tons of qualified traffic to your affiliate offers.
Below are 101 article creation tips to increase backlinks, link popularity, search engine rankings, traffic, leads, and sales.
Article Title
- Make sure the title describes what is going on in the body of the article
- Use words and phrases that will capture the readers attention and entice them to read the article
- Include the primary benefit of the article
- Don't include all caps in the title
- The first letter of each major word should be capitalized (Title Case)
- Don't put quotes around the title
- Don't end the title with a period
- Don't stuff your title full of keywords
- Include the primary keyword phrase at the beginning of the title (the first 4 words)
- Make sure the title reads as natural language
- Don't include miscellaneous characters in your title such as slashes, tildes, and asterisks
- Use vivid words that paint a picture
- Use words that address the primary issue, problem, or question of your target audience
- Use precise numbers when possible i.e $97, 1/2 gallon, 99.5%
- Use 'how to' to appeal to self-help readers
- Arouse the curiosity of readers with 'secrets' and 'common mistakes'
- Enumerated lists are very popular and draws the readers attention i.e. 10 Tips, 5 strategies, 7 methods
- Positioning the content in your article with 'top', 'number 1', and 'best' are very effective
- Guarantees and warranties also reinforce the value of the article
- Ask questions that appeal to the interests of the readers
Author Name
- Include the first and last name of the author
- Capitalize the first letter of each name
- Don't use a company name as your author name
- Don't use adjectives, pronouns, or descriptors as a part of the author name
- Don't use numbers or miscellaneous characters in your author name
Summary
- You can optionally use the first paragraph of the article as a summary
- Make the paragraph 3 lines or sentences long
- Don't include the author's name in the summary
- Don't include your URL or link
- Accurately describe the content of the body section of the article
- Include primary keyword phrases
- Do not use blatant self-promotion or hard sales techniques
- List emotional benefits that speak directly to your reader's interests
- Include reasons why the reader should continue reading your article
- Don't repeat the article title
- Don't tell the reader everything in summary, leave them a reason to continue reading the article
- Keep the length of the summary below 200 words
Article Body
- Identify the issue, problem, or question that your target audience needs resolved
- Research and identify the keywords that accurately describes the subject of the article
- Insert the keywords throughout the article but don't stuff keywords or use keyword spamming techniques
- The body of the article should use natural language and be easily read
- Write for the reader and not the search engines
- Include a copyright statement at the bottom of the article stipulating reuse and reprint rights
- Don't include your URL or link in the body
- Don't include a blatant product pitch or blatant self-promotion
- Offer value and relevancy in the article body
- Your article body should deliver on what is promised in the title
- Don't include teaser phrases that require a reader to click away from the article or reference another source in order to receive the full benefit of what has been promised
- Don't add e-mail addresses because they will be scraped and you will receive spam
- Include at least one introductory and conclusion paragraph
- Limited size of paragraphs to 3 lines or sentences
- The first paragraph should double as a summary for your article
- Don't include the author's name in the body of the article
- Don't use slang or technical jargon unless appropiate
- Do not use private label rights or public domain articles
- Create unique articles and don't use duplicate content
- Don't use illegally copied or copyrighted articles or content
- Use bulleted and numbered lists to organize information
- Use sub-headlines to organize sections of the articles
- Write articles that are easily scanned by readers
- Keep the length of article between 500-600 words
- Make sure the article is balanced and has plenty of whitespace
- The article's readability level should be appropriate to the target audience
- Check spelling and grammar
- Don't use hard returns to control the number of words on the line
- Use two spaces between each paragraph
Author Resource Box
- Your box is where you promote and sell your service, product, or solution
- The author box is also know as your 'sig' or signature
- Keep the box simple and uncluttered with too many links or messages
- Limit the number of links in the resource box to 3 links
- Include a hyperlink of your website address in valid URL form i.e. http://www.your-website.com
- Be careful how you link to affiliate links or redirects
- Make sure the offer is prominently displayed on the landing page
- Limit the size of the resource box to 3 lines or sentences
- Don't make the content too promotional so that it will not turn off potential publishers
- Include your full name and/or your business name
- Include an optional title of your offer
- Optional contact information can be included
- Include a short description of your offer that focuses on the primary benefit
- Include a brief description of yourself or business but don't include your entire biography
- Promote just one offer, product, service, list, or web site
- Include your unique selling proposition or elevator pitch
- Do not list every accomplishment you've achieved and don't talk about yourself
- Do not include irrelevant offers, products, services, or solutions
- Offer something of value that is relevant to the targeted audience
- Use 'exiting' words that elicit emotional responses
- Don't use exaggeration, fluff, or hard sales techniques
- Include your call to action where you tell readers what you want them to do
- Include your incentive or bonus to entice the reader to take action i.e demo, e-course, newsletter or special report
- Top keywords that best identify your offer
- Anchor text that include your targeted keyword phrase
- Protect the credibility of the article by not adding a list of every irrelevant website you own
- Do not include e-mail addresses because they will be scrapped and you will be spammed
- 300 character maximum without HTML code and 500 characters with HTML code
Keywords or Tags
- Don't use irrelevant keywords
- Place a comma between all keywords
- Don't keyword stuff or use keyword spamming techniques
- Include a minimum of 4 keywords and a maximum of 25 keywords
Category
- Choose the best category based on the subject of your article and not the theme of your offer or business
- Don't place articles in categories that are inappropriate
- Place articles in the most relevant category that best describes the article
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