10/27/08

Create Powerful Articles with 101 Article Creation Tips that is Guaranteed to Drive Traffic, Deliver Leads, and Generate Sales

Article marketing is a powerful internet marketing strategy that can drive short-term and long-term traffic to your site. A properly written article can drive tons of qualified traffic to your affiliate offers.

Below are 101 article creation tips to increase backlinks, link popularity, search engine rankings, traffic, leads, and sales.

Article Title

  1. Make sure the title describes what is going on in the body of the article
  2. Use words and phrases that will capture the readers attention and entice them to read the article
  3. Include the primary benefit of the article
  4. Don't include all caps in the title
  5. The first letter of each major word should be capitalized (Title Case)
  6. Don't put quotes around the title
  7. Don't end the title with a period
  8. Don't stuff your title full of keywords
  9. Include the primary keyword phrase at the beginning of the title (the first 4 words)
  10. Make sure the title reads as natural language
  11. Don't include miscellaneous characters in your title such as slashes, tildes, and asterisks
  12. Use vivid words that paint a picture
  13. Use words that address the primary issue, problem, or question of your target audience
  14. Use precise numbers when possible i.e $97, 1/2 gallon, 99.5%
  15. Use 'how to' to appeal to self-help readers
  16. Arouse the curiosity of readers with 'secrets' and 'common mistakes'
  17. Enumerated lists are very popular and draws the readers attention i.e. 10 Tips, 5 strategies, 7 methods
  18. Positioning the content in your article with 'top', 'number 1', and 'best' are very effective
  19. Guarantees and warranties also reinforce the value of the article
  20. Ask questions that appeal to the interests of the readers

Author Name

  1. Include the first and last name of the author
  2. Capitalize the first letter of each name
  3. Don't use a company name as your author name
  4. Don't use adjectives, pronouns, or descriptors as a part of the author name
  5. Don't use numbers or miscellaneous characters in your author name

Summary

  1. You can optionally use the first paragraph of the article as a summary
  2. Make the paragraph 3 lines or sentences long
  3. Don't include the author's name in the summary
  4. Don't include your URL or link
  5. Accurately describe the content of the body section of the article
  6. Include primary keyword phrases
  7. Do not use blatant self-promotion or hard sales techniques
  8. List emotional benefits that speak directly to your reader's interests
  9. Include reasons why the reader should continue reading your article
  10. Don't repeat the article title
  11. Don't tell the reader everything in summary, leave them a reason to continue reading the article
  12. Keep the length of the summary below 200 words

Article Body

  1. Identify the issue, problem, or question that your target audience needs resolved
  2. Research and identify the keywords that accurately describes the subject of the article
  3. Insert the keywords throughout the article but don't stuff keywords or use keyword spamming techniques
  4. The body of the article should use natural language and be easily read
  5. Write for the reader and not the search engines
  6. Include a copyright statement at the bottom of the article stipulating reuse and reprint rights
  7. Don't include your URL or link in the body
  8. Don't include a blatant product pitch or blatant self-promotion
  9. Offer value and relevancy in the article body
  10. Your article body should deliver on what is promised in the title
  11. Don't include teaser phrases that require a reader to click away from the article or reference another source in order to receive the full benefit of what has been promised
  12. Don't add e-mail addresses because they will be scraped and you will receive spam
  13. Include at least one introductory and conclusion paragraph
  14. Limited size of paragraphs to 3 lines or sentences
  15. The first paragraph should double as a summary for your article
  16. Don't include the author's name in the body of the article
  17. Don't use slang or technical jargon unless appropiate
  18. Do not use private label rights or public domain articles
  19. Create unique articles and don't use duplicate content
  20. Don't use illegally copied or copyrighted articles or content
  21. Use bulleted and numbered lists to organize information
  22. Use sub-headlines to organize sections of the articles
  23. Write articles that are easily scanned by readers
  24. Keep the length of article between 500-600 words
  25. Make sure the article is balanced and has plenty of whitespace
  26. The article's readability level should be appropriate to the target audience
  27. Check spelling and grammar
  28. Don't use hard returns to control the number of words on the line
  29. Use two spaces between each paragraph

Author Resource Box

  1. Your box is where you promote and sell your service, product, or solution
  2. The author box is also know as your 'sig' or signature
  3. Keep the box simple and uncluttered with too many links or messages
  4. Limit the number of links in the resource box to 3 links
  5. Include a hyperlink of your website address in valid URL form i.e. http://www.your-website.com
  6. Be careful how you link to affiliate links or redirects
  7. Make sure the offer is prominently displayed on the landing page
  8. Limit the size of the resource box to 3 lines or sentences
  9. Don't make the content too promotional so that it will not turn off potential publishers
  10. Include your full name and/or your business name
  11. Include an optional title of your offer
  12. Optional contact information can be included
  13. Include a short description of your offer that focuses on the primary benefit
  14. Include a brief description of yourself or business but don't include your entire biography
  15. Promote just one offer, product, service, list, or web site
  16. Include your unique selling proposition or elevator pitch
  17. Do not list every accomplishment you've achieved and don't talk about yourself
  18. Do not include irrelevant offers, products, services, or solutions
  19. Offer something of value that is relevant to the targeted audience
  20. Use 'exiting' words that elicit emotional responses
  21. Don't use exaggeration, fluff, or hard sales techniques
  22. Include your call to action where you tell readers what you want them to do
  23. Include your incentive or bonus to entice the reader to take action i.e demo, e-course, newsletter or special report
  24. Top keywords that best identify your offer
  25. Anchor text that include your targeted keyword phrase
  26. Protect the credibility of the article by not adding a list of every irrelevant website you own
  27. Do not include e-mail addresses because they will be scrapped and you will be spammed
  28. 300 character maximum without HTML code and 500 characters with HTML code

Keywords or Tags

  1. Don't use irrelevant keywords
  2. Place a comma between all keywords
  3. Don't keyword stuff or use keyword spamming techniques
  4. Include a minimum of 4 keywords and a maximum of 25 keywords

Category

  1. Choose the best category based on the subject of your article and not the theme of your offer or business
  2. Don't place articles in categories that are inappropriate
  3. Place articles in the most relevant category that best describes the article

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