Keyword marketing is the use of keyword optimized content and ads to drive traffic to your offer. Whether organic or paid, keyword marketing is the foundation to any successful affiliate marketing campaign.
Keyword optimization and marketing is not just for search engine optimization and pay-per-click campaigns. They are also great for market research, new product research, writing copy, understanding customer behavior, market penetration, competitive analysis, planning marketing campaigns, and developing content.
Understanding how people are searching for your offer will help you develop targeted content and ads that drive clicks and commissions.
Most affiliate marketers assume they know how people are searching for products, services, or other offers. They apply their own limited knowledge and understanding of an offer to determine which keywords to use.
The words that you use may be totally different from the words that people use to find the offer you are promoting. There may be cultural, educational, and economical differences in how someone perceives an offer.
Also, many affiliates use industry terms and jargon that only a limited number people ever search for. Relying on industry terms and your own understanding is a direct path to failure.
One of your first tasks when developing an affiliate marketing campaign is to build a large list of relevant keywords. This list (database) should include at least search count, number of search results, andKEI (R/S).
From here you can sort, filter, and analyze which keywords will deliver the results you need for a successful campaign. Building a strong keyword database will allow you to:
- Drive traffic to your offer
- Develop copy and content
- Measure the size of the potential payout
- Analyze your competition
- Plan profitable campaigns
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