The New Rules of Article Marketing - How to Create an Article Marketing Strategy for Reaching Buyers Directly

This blog post was inspired by David Meerman Scott’s “The New Rules of PR – How to Create a Press Release Strategy for Reaching Buyers Directly.” This is a popular and powerful e-book about how the Internet has changed public relations.

This is my article marketing “remix” of this popular e-book.

The Internet and Web 2.0 has changed the rules of PR and how articles are used to reach customers. With Article Marketing 2.0 you can:

1. Reach your buyers directly
2. Drive traffic to your web site
3. Achieve high search engine rankings
4. Attract qualified buyers
5. Move prospects through the sales pipeline
6. Compete more effectively

The old rules of article marketing required you to submit your articles to the media for the hope that it would be published. The problem was:

1. Most times, only reporters and editors ever saw your articles
2. You could only write articles on popular topics
3. You had to submit articles 90 days in advanced before it could be publish
4. You had to be a “recognized authority” before your article was accepted
5. Your article had to be “professional” and conform to journalistic standards
6. The only way your customers could read your article was if it was published by the media
7. The only way to measure the effectiveness of your article was through clip books

Today, marketing professionals and entrepreneurs use articles to reach customers directly. With Web 2.0 you can bypass the media and reach customers and prospects directly. Although the old media can still be effective, no longer are they the only option for article marketing.

The new rules of article marketing proclaim:

1. Publish your articles everywhere including article directories, blogs, websites, newsletters, and anywhere else on the Internet
2. You can write articles on any niche or popular topic
3. Publish your articles instantly, no more waiting
4. Anyone who has valuable information can write and publish an article
5. Your article doesn’t have to be professionally written according to journalistic standards
6. Your article can be read by anyone across the new media and Internet, not just in magazines and newspapers
7. Track and analyze the effectiveness of articles with measurable statistics

The only thing stopping marketers and businesses from reaching customers directly with article marketing is overcoming fear and taking action. This fear stems from old media traditions and pre-Web 2.0 thoughts about article marketing.

Don’t be bound by the old way of marketing articles. Take advantage of Article Marketing 2.0 by employing and combining the Internet, Web 2.0, and article marketing. Start today and reach your customers directly.