Drive Traffic with Facebook and Build Social Networking Relationships that Delivers Results

The growth of social networking has been truly astonishing. In the last few years, social networks have grown tremendously. People are now turning to social networking to meet new people and to share information.

Social networks are where people engage in conversations and build relationships. They are also a great source of opinions, scoops, advice, answers, videos, photos, audio, and referrals.

Over the years MySpace was the largest social network on the planet. But now Facebook has surpassed MySpace as the largest online social network worldwide.

If you were to ask why Facebook was so popular you would get hundreds of answers. There are many reasons why Facebook is so popular but the primary reasons for entrepreneurs and Internet marketers are:

• Targeting
• Applications

Facebook empowers Internet marketers by allowing them to engage with communities of people within a niche. Their application platform allows you to meet and engage with new friends by geography, demographics, and interests.

Targeting

Facebook contains the largest and most complete contact database on the Internet. Facebook can be considered a massive social customer relationship management (CRM) platform.

Facebook allows unprecedented targeting of your niche or market. You can further identify and filter your audience into communities or micro-niches through several search criteria. Facebook provides a wealth of options and criteria that you can use to find and focus in on your market. Some of the criteria includes:

• Geography
• Demographics
• Interests
• Education
• Careers
• Affiliations

Applications

Facebook’s platform and mass adoption is what really sets it apart from other social networks. The Facebook platform consists of applications (modules) that can be used to segment and engage with your audience.

Facebook has several applications to help you organize, group, categorize, and segment your friends.

• Friend List feature allows you to segment your contacts so that you can customize your messages.
• Groups application allows Facebook users with similar interests to join a group.
• Facebook Pages are customized pages which can be tailored to your niches.

Facebook also empowers users to find, meet, and engage with Friends. It is extremely convenient and simple to search for people with similar interests and backgrounds. The search features in Facebook are very robust. You can find any person, group, or content within any niches.

Requesting and adding Friends can occur from numerous locations within Facebook. Adding friends to your account is simple and can happen in two clicks (without any captchas).

Engaging with Friends and other members is also what separates Facebook from the pack. With Facebook you can:

• Comment on videos, photos, notes, statuses, etc.
• Send messages
• 'Poke' inactive Friends
• Send out RSVPs for events
• Post to forums & groups

With Facebook’s application based platform, the way that you can engage with others is potentially unlimited.