101 Reasons and Value Propositions for Small Businesses to Use Twitter

1. Send and receive breaking news and scoops instantaneously
2. Keep in touch with friends, customers, colleagues, family, vendors, co-workers, neighbors, employees, and associates
3. Ask for solutions to problems
4. Monitor your industry's trends, buzz, leaks, rumors, and news
5. Conduct market research on your customers
6. Monitor what your customers are talking about
7. Monitor your brands, products, and services
8. Get resolutions to issues
9. Monitor your employees and vendors
10. Keep track of events and travel destinations
11. Get answers to questions
12. Get product and service referrals
13. Ask for employee referrals
14. Use Twitter from your iPhone, Blackberry, or other mobile device
15. Conduct background checks on employees and potential partners
16. Drive traffic to your offers and products
17. Provide Twitter name as a point of contact and a way to reach you
18. Track your name, company, and products
19. Respond to misinformation and public relations issues
20. Gather competitive intelligence on your competitors
21. Vendor, supplier, contractor, and company research
22. Search for employees and staff
23. Track local news, events, and issues
24. Get introduced to key influencers and industry players
25. Poll and survey Twitter users for votes and answers
26. Invite users to subscribe to newsletters, ezines, and mailing lists
27. Gain exposure for your blogs or sites
28. Add transparency to your business
29. Answer other users' questions
30. Solve other users' problems
31. Become an authority and expert in your field
32. Share tips, resources, and strategies
33. Provide live commentary of an event or news
34. Get a better understanding of microblogging, social networking, and social media
35. Share videos, audio, and other files
36. Exchange stories and case studies
37. Share your business travel experience
38. Get hotel and restaurant recommendations for business trips
39. Provide referrals and introduce colleagues
40. Show the personal side of your business
41. Build new relationships
42. Drive traffic to your sites and blogs
43. Strengthen current relationships
44. Move prospects further down the sales pipeline
45. Use third party apps for more effective and engage interactions
46. Get feedback about your products, services, and offers
47. Track important steps and milestones of colleagues
48. View, follow, and engage in relevant discussions
49. Add new contacts to your network
50. Invite others to events and shows
51. Ask for advice and suggestions
52. Reinforce your current network of contacts
53. Redistribute content from your blog or website
54. Influence your network of followers to take action
55. Group and project communications
56. Asking for votes for social bookmarking and social news articles
57. Pitch bloggers and publishers your stories
58. Generate leads and inquiries
59. Provide customer and client support
60. Encourage and motivate staff
61. Ask for testimonials and endorsements
62. Provide product and service reviews
63. Gain a competitive advantage over competitors who aren't using Twitter
64. Your community expects you to be where they are
65. It's free to use
66. Easy to set-up and get started
67. Simple to use and implement
68. Efficient and effect communications with your network
69. Post promotions and special offers
70. The 140 character limit helps you communicate clearly and succinctly
71. Gain insight into issues and trends
72. Add exposure for your brand, company, and products
73. More than one employee can Twitter about your company
74. Meet friends of friends and expand your circle of influence
75. Offer advice and suggestions
76. You can have direct conversations with individuals
77. Track popular conversations and Twitter users
78. Shorten and share deep pages on your site with URL shortening tools
79. You control who you follow
80. Block others from following you
81. Get feedback about your sites, blogs, and publications
82. Reply to status updates and direct messages
83. Effective use of Twitter doesn't require a lot of time
84. There are millions of people on Twitter
85. Organize meet-ups and local networking events
86. Provide testimonials and endorsements
87. Augment customer service and customer relationship management (CRM)
88. Great for personal branding
89. Use with other third-party sites that interact with Twitter
90. Use as a reminder service or sync with your ToDo list
91. Use as a detail record of your daily activities for better time management
92. Customize Twitter profile to reflect your brand
93. Reduce the amount of e-mail in your inbox
94. Cut the number of feeds in your RSS reader
95. Scalable according to the size of your organization or company
96. Research solutions to problems and issues
97. Ask for reviews and opinions of your offers
98. Provide feedback to your network
99. The number of Twitter users is growing and the popularity of Twitter is trending upward
100. Track and analyze click-through rates of links in Twitter updates
101. Barack Obama used Twitter to successfully win the 2008 U.S. Presidential Elections

Add your reasons to use Twitter to this list.