Article Marketing Success Revolves Around Relationship Building – The Players

Article marketing is a cost effective way to drive traffic to your site or offer. Article marketing has been around before the Internet. Magazines and newspapers were the major publishers of articles.

As the Internet has evolved, many articles have found a home on the Web. No longer are articles limited or relegated to the realm of the print media. Now articles have a home on the Internet.

Marketing with articles is about building relationships. Not just relationships with publishers and old media, as in the past. But there are new article marketing partnerships and interactions which help determine the success of an article marketing campaign.

It is important that you nurture these relationships so that they can grow and be productive. Below are the 5 primary relationships that all article marketing campaigns must build.

Authors

The author wants to build their brand, exposure, and traffic with articles. Authors are responsible for providing original, optimized, and valuable content. They also submit articles to article directories and other sites that will accept their articles.

Article Directories

Article directories are responsible for aggregating unique and quality articles from authors. They provide a centralized location of fresh and categorized articles. Article directories make these articles available, for free, to publishers.

Publishers

Publishers need fresh and relevant articles to provide to their audience. They use article directories to find timely and quality content. Their readers are expecting new and interesting information on a regular basis.

Search Engines

Search engines are the number one publisher of articles on the Internet. They also drive the most traffic to articles. Search engines require fresh and relevant articles for their search results. So they index (search) article directories every moment for new content.

Readers

Readers are the ultimate destination for articles. Readers take various forms i.e. consumers, customers, residents, businesses, visitors, subscribers, etc. They expect and consume tons of relevant and fresh articles daily. They also expect publishers to gather and filter the articles that best meets their needs.

As an author, it is important to build your relationship with all 5 of these article marketing players. Whether indirect of direct, these relationships require active participation and interaction. The partnerships you build will lay the foundation of your article marketing campaign.

There are many ways authors can build solid relationships article directories, publishers, search engines, and readers. Some of the methods include:

• Write articles for a focused audience or niche
• Write quality and well-formatted articles that are easy to read
• Search engine optimize articles for your targeted keywords
• Comply with the submission guidelines of article directories